We have just had the opportunity to work with ‘Parker Car Service’ and help them to promote their new Taxi booking App (available now through itunes). The adverts will be up on trains around the south of England for the next few months. We created a number of variants of the creative to communicate to their separate audiences, and will be rotating the messages over the next few months. We included QR codes so that passengers will be able to download the app directly to their iPhones when they are travelling and be able to book a taxi for when they reach their destination.
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