This week we’ve got offerings from Samsung, a rogue nail varnish offering from Fiat, a serious message from NSPCC and a random interpretation of how drugs can affect your ability to move through life in the latest viral from those people at Frank. Check them out and let us know what you think:-
Samsung – http://tinyurl.com/ykabjt3
Fiat – http://tinyurl.com/ykre3gc
NSPCC – http://tinyurl.com/yfg4nbn
Frank – http://tinyurl.com/ylhbf4o
Big up to the Guerilla brand ambassadors currently doing their stuff in and around Liverpool street station on behalf of sellmymobile.com – it is cold, it is wet, but the team smiles on and enagages the travelling public. Cost effective, engaging and simple. Roll on summer though. 
…see what we did there? Hilarious… check out these inventive advertising messages using hands:
You can see more here – http://tinyurl.com/yeqdp9d
Ever looked at a plane and wondered where the best seats are, where the landing gear is housed or what they keep hidden in their nose cones?? Well wonder no more.. for those clever people at Kuluka Airlines have solved the mystery for you:
Check it out for yourself here – http://tinyurl.com/yf2q2oj
Here at Guerilla towers we are essentially a bunch of old marrieds..which is why it was a surprise that the following advertising for dating agency “Plenty of Fish” caught my eye, it’s a no nonsense approach to the mine field that is online dating.. clever little fish.
Shocking – I just found this lurking on our network..what is it they are not telling me I wonder?!?
Oh er misses…Its that time of year again when we dust down those running shoes and get the bike out of the shed because the First Monster is back!
Once again this amazing event is taking place on the shores of Loch Ness with this years challenge taking place on Saturday 11th September 2010.
Now in its fourth year, the First Monster Challenge, is a 120km team relay duathlon around the shoreline of the famous Loch and has become one of Britain’s most talked about events.
In teams of four, with one running leg (approx 10k) and one cycle leg (approx 20k) for each person, it is a tough eight legged event but one that has attracted some famous faces. Nell McAndrew, Kyran Bracken, Alastair Campbell, Ben Fogle, Gavin Hastings and Liz McColgan are all ‘Monster’ veterans.
For more information or to guarantee your place in First Monster 2010, register now at www.firstmonster.com.
In 2009, First Monster Challenge competitors raised over £172,000 for charity. This year organiser FirstGroup is again encouraging Monster competitors to raise money for its charity partner, Save the Children and other good causes. Like everyone, charities have been badly affected by the current economic climate and so it is even more important to raise as much money as possible.
In the meantime, make sure you reserve your place at Britain’s most famous duathlon. September 11th is not that far away!
Yikes! Good luck..
There are three principles that underpin any Guerilla campaign.
1. Get close to the target audience
2. Influence the way they think
3. Have fun doing it
At Guerilla we think that the glue that makes it all work is having fun. We love what we do. It’s never boring, no two days are the same, no two briefs are the same. This keeps us fresh and motivated and it shows in the results.
We love generating innovative ideas – like putting missing posters on the side of rubbish trucks to generate PR or brewing a beer to launch a new transport product or using bluetooth to infiltrate an event.
We love meeting people and getting to understand them. Whether it’s a virtual meeting through desk research and statistical analysis of an audience, qualitative research or just getting out there and talking to them we believe that through knowledge comes insights and through insights comes great work.
We love learning about different types of business over the past 10 years we have created an implemented plans and campaigns over a wide array of sectors including sports, estate agency, theme parks, airlines, rail, car hire, leisure, web sites, IT, electronics, retail, management consultants and charities.
We love the fact that Guerilla is always changing. We have a flexible team that can adapt to meet a range of challenges from strategic to tactical; small budgets to year long campaigns.
So the recession is over and we have entered into growth. Or at least that is what the economists are telling us. So how does this effect us in marketing land – not a jot is the honest answer because we work on feelings and insights. And it is not the greatest insite in the word to know that the consumer is feeling fragile. There is a good article in this weeks marketing magazine reeling off loads of market stats like 65% of consumers say they will cut back on spending in 2010 and 78% of shoppers will scale back on discerionary items.
Ok doom and gloom all round. Well no not really. At Guerilla we are convinced that if had asked these questions 10 years ago IN JANUARY the answers would have been similar if not on quite the scale.
Consumers will spend – as marketeers we need to convince them that it is either great value or a sensible investment or a moment not to be missed.
So communication should be focussed on consumer needs, single minded and persuasive – so whats new? Thats what we have been doing at guerilla for the last 10 years – now that is good news.
Taxi’s are a great way to get noticed, thats why we are using them as part of a lead generating campaign for SellMyMobile.com. Combined with some hard hitting direct activity when this campaign launches on Feb 14 we are expecting loads of hits and sales – and of course it is all measureable. Great timing for a tactical sales generating marketing campaign as we are now out of the recesssion – however we think that in the real world with credit card bills to pay it might just be time to get busy and recycle all those old mobiles in that kitched draw. Go on you know they are there, thats a real consumer insight for you! And we are all busy, so dont waste time comparing half a dozen sites for the best price – go to sellmymobile.com and they will do it for you.
Call a taxi i want to sell my mobile
