The meanderings of those clever peeps at Guerilla

Oh er misses…Its that time of year again when we dust down those running shoes and get the bike out of the shed because the First Monster is back!

Once again this amazing event is taking place on the shores of Loch Ness  with this years challenge taking place on Saturday 11th September 2010.  

Now in its fourth year, the First Monster Challenge, is a 120km team relay duathlon around the shoreline of the famous Loch and has become one of Britain’s most talked about events.

In teams of four, with one running leg (approx 10k) and one cycle leg (approx 20k) for each person, it is a tough eight legged event but one that has attracted some famous faces.  Nell McAndrew, Kyran Bracken, Alastair Campbell, Ben Fogle, Gavin Hastings and Liz McColgan are all ‘Monster’ veterans.

For more information or to guarantee your place in First Monster 2010, register now at www.firstmonster.com. 

In 2009, First Monster Challenge competitors raised over £172,000 for charity.  This year organiser FirstGroup is again encouraging Monster competitors to raise money for its charity partner, Save the Children and other good causes.  Like everyone, charities have been badly affected by the current economic climate and so it is even more important to raise as much money as possible. 

In the meantime, make sure you reserve your place at Britain’s most famous duathlon.  September 11th is not that far away!

Yikes! Good luck..

So the recession is over and we have entered into growth. Or at least that is what the economists are telling us. So how does this effect us in marketing land – not a jot is the honest answer because we work on feelings and insights. And it is not the greatest insite in the word to know that the consumer is feeling fragile. There is a good article in this weeks marketing magazine reeling off loads of market stats like 65% of consumers say they will cut back on spending in 2010 and 78% of shoppers will scale back on discerionary items.

Ok doom and gloom all round. Well no not really. At Guerilla we are convinced that if had asked these questions 10 years ago IN JANUARY the answers would have been similar if not on quite the scale.

Consumers will spend – as marketeers we need to convince them that it is either great value or a sensible investment or a moment not to be missed.

So communication should be focussed on consumer needs, single minded and persuasive – so whats new? Thats what we have been doing at guerilla for the last 10 years – now that is good news.

Taxi’s are a great way to get noticed, thats why we are using them as part of a lead generating campaign for SellMyMobile.com. Combined with some hard hitting direct activity when this campaign launches on Feb 14 we are expecting loads of hits and sales – and of course it is all measureable. Great timing for a tactical sales generating marketing campaign as we are now out of the recesssion – however we think that in the real world with credit card bills to pay it might just be time to get busy and recycle all those old mobiles in that kitched draw. Go on you know they are there, thats a real consumer insight for you! And we are all busy, so dont waste time comparing half a dozen sites for the best price – go to sellmymobile.com and they will do it for you.

Call a taxi i want to sell my mobile

Here at Guerilla towers we are busy helping a Intuit bring a new product to market. New product launches rely on innovation, speed of though and action – all of which we are past masters at. But equally important is taking the time to set up your measurement criteria and make sure you learn enough to formulate a roll out strategy. Like most things its a balance and one we are good at striking. Why not contact us to see how we can help you with new product launches or re launches for that matter.  

Storming in at the number 1 spot, Tim Henman appeals to a younger, urban audience for Slazenger. This piece of work also had the added advantage of shifting loads of tennis balls in inner city stores. More importantly, we hear it’s Tim’s Mum’s favourite!

In at number 2 is our unique “Wake Me Up Before You Go” proposition. The headlines we made on behalf of Great Eastern generated a million pounds worth of positive PR.

An unusual entry at number 3, our client Eurobond make industrial cladding – in all honesty its a bit dull. But its fireproof and used in schools – now there’s a hook!

At number 4, proof that being a start up doesn’t mean you can’t develop a cool brand, with great creative. Don’t forget wherever you are if you need a cab just beep!

Bringing up the rear at number 5 is Cornwall Tourism. Our “Chill and Thrill” campaign neatly combined two propositions in one single minded piece of communication.

To find out more about these exciting campaigns or to talk to us about your marketing needs call Ian or Gus on 01628 819007 or visit us online.

For the remaining 5 in our top ten and for loads more great Guerilla ideas click here.

Welcome to our new blog, so why have we changed to this new style, well purely and simply our blog is about getting us noticed, increasing hits to our web site and sales leads. By changing our blog, integrating it into our web site AND keeping it topical and updated reguarly we improve our natural selection performance and reduce our need to spend on ad words. So all this blather is about business results. Something you should think about maybe!